Dutch Online Retail Market: Where is the competition???

The Dutch online retail market is in its infancy. Very few strong players are active and sales are low compared to other European markets. The Dutch are relatively open to new initiatives, Holland is one of the wealthiest places in Europe and the 16M + inhabitants represent a critical mass for retailers. After conquering markets [...]

14 shops are being closed a day – yours might be next…

Empty highstreet

1+1+1=3 Right? So, 1. customers can use more channels to shop at (online@home, highstreet, mobile, retail parks), 1. global economic downturn and declining consumer confidence means consumers are spending less and 1. many highstreets fail to create any excitement whatsoever with consumers. 1+1+1=3, with these facts you know you will need to work hard to [...]

Primark: fast fashion which delivers what customers want and expect

slide primark

Primark, the UK multi-billion pound chain of clothing stores, is a great example of a retail-outlet creating Hysteria deep inside the hearts and minds of its customers. The predominantly  female public craves the 5 pound t-shirts, 6 pound skirts, 10 pound shoes and other ridiculously low priced articles. Smash ‘n’ Grab is a term which is [...]

Buyology: nice read, some worthwhile insight in a trending topic

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it’s being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. (By Publisher)   Title: BUYOLOGY Subtitle: How everything we [...]

BELGIAN MONKS CREATE MASS HYSTERIA

Westvleteren

The country with the World Record for ‘time without a government’ would rather be famous for their chocolates, waffles and beer! Luckily Belgian monks have created some hysteria around their brand Westvleteren and for retail outlet Colruyt, which draws attention to this best beer in the world.   ‘Alcohol may be man’s worst enemy, but [...]